{"schema_version":"fitwhere.site.v1","site":{"site_id":"19e6cd03-b6a2-400e-a3d9-05fde1153994","slug":"hickory-nc-19e6cd","name":"Hickory, NC","lat":35.7640192,"lng":-81.331435,"brand_slug":"planet-fitness","city_id":"1727ecb0-05eb-473e-a802-dee83de8ea11","city_slug_key":"hickory-nc","from_price_amount":15,"from_price_currency":"USD","from_price_period_value":1,"from_price_period_unit":"month","from_price_monthly":15,"rating":4.5,"reviews_count":873,"pricing_status":"verified_offers","publication_status":"indexable","freshness_badge":null,"refreshed_at":"2026-07-17T18:29:03.492Z"},"address":{"street":"2418 N Center St","postal_code":"28601","city":"Hickory","admin_area":"NC","country":"US"},"geo":{"lat":35.7640192,"lng":-81.331435},"tariffs":[{"site_id":"19e6cd03-b6a2-400e-a3d9-05fde1153994","variant_id":"dba82325-a22d-40b8-9720-db27e3024fc7","audience":"new_member","access_window_key":"all","template_id":"f04082da-6793-4b90-8650-b13c639c99c8","source_level":"brand_market","active_promotion_ids":[],"price_display_amount":15,"price_display_period_value":1,"price_display_period_unit":"month","base_monthly":15,"effective_price_year1":22.33,"currency":"USD","is_comparison_tariff":true,"fees":[{"amount":29,"fee_type":"annual_fee","promo_id":null,"frequency":"yearly","mandatory":true,"base_amount":29,"annual_occurrences":1},{"amount":59,"fee_type":"enrollment","promo_id":null,"frequency":"once","mandatory":true,"base_amount":59,"annual_occurrences":null}],"phases":[{"month":1,"amount":15},{"month":2,"amount":15},{"month":3,"amount":15},{"month":4,"amount":15},{"month":5,"amount":15},{"month":6,"amount":15},{"month":7,"amount":15},{"month":8,"amount":15},{"month":9,"amount":15},{"month":10,"amount":15},{"month":11,"amount":15},{"month":12,"amount":15}],"terms":{"renewal":"unknown","min_term_unit":"month","min_term_value":0,"cancel_notice_unit":null,"billing_period_unit":"month","cancel_notice_value":null,"billing_period_value":1},"pills":null,"last_verified_at":null,"freshness_badge":null,"display_name":"Classic","description":null},{"site_id":"19e6cd03-b6a2-400e-a3d9-05fde1153994","variant_id":"8845e809-03d3-41ba-a452-0286ee5d8769","audience":"new_member","access_window_key":"all","template_id":"103f2b6a-4822-4603-9dd9-0adbfc06ce6f","source_level":"site","active_promotion_ids":[],"price_display_amount":29.99,"price_display_period_value":1,"price_display_period_unit":"month","base_monthly":29.99,"effective_price_year1":32.49,"currency":"USD","is_comparison_tariff":false,"fees":[{"amount":29,"fee_type":"annual_fee","promo_id":null,"frequency":"yearly","mandatory":true,"base_amount":29,"annual_occurrences":1},{"amount":1,"fee_type":"enrollment","promo_id":null,"frequency":"once","mandatory":true,"base_amount":1,"annual_occurrences":null}],"phases":[{"month":1,"amount":29.99},{"month":2,"amount":29.99},{"month":3,"amount":29.99},{"month":4,"amount":29.99},{"month":5,"amount":29.99},{"month":6,"amount":29.99},{"month":7,"amount":29.99},{"month":8,"amount":29.99},{"month":9,"amount":29.99},{"month":10,"amount":29.99},{"month":11,"amount":29.99},{"month":12,"amount":29.99}],"terms":{"renewal":"unknown","min_term_unit":"month","min_term_value":0,"cancel_notice_unit":null,"billing_period_unit":"month","cancel_notice_value":null,"billing_period_value":1},"pills":null,"last_verified_at":null,"freshness_badge":null,"display_name":"Black Card","description":null}],"projection":{"refreshed_at":"2026-07-17T18:29:03.492Z"},"canonical_url":"https://www.fitwhere.com/hickory-nc/gym/hickory-nc-19e6cd","json_url":"https://www.fitwhere.com/data/v1/hickory-nc/gym/hickory-nc-19e6cd"}